API
Multi-tenant publish pipe other apps call. Keys, white-label Connect,
variants-first posts, webhooks, usage metering.
Sandbox with sk_test_, live with sk_live_.
One pipe · two surfaces
Publish everywhere — from your product or ours
VariantPost is the multi-tenant social posting pipe. Builders embed the API. Teams use the App to connect accounts, compose with per-network variants, schedule, and track deliveries.
API api.variantpost.com · App app.variantpost.com · Docs variantpost.com/docs
- Two surfacesAPI for builders · App for teams
- Live hostsapi · app · console · docs
- Usage-pricedConnect never taxed
- Honest statusNo fake customer logos
Early product — proof is what’s Live today, not invented quotes.
Built for platforms and for people
Same adapters underneath. Pick the surface that fits.
App
Connect your socials, compose with variants, schedule on a week calendar, watch delivery status, and reconnect when tokens die — without building the pipe.
On the pipe
Live capabilities shared by API tenants and the App.
-
Schedule + calendar
Posts with
scheduled_at; week calendar and lists in the App. - Per-network variants Different captions and media per network — not one caption everywhere.
- Delivery status Deliveries, events, and job retry when a publish fails.
- Reconnect Refresh dying tokens; connections surface needs_reconnect when known.
Networks
Status matches Live product. Meta IG/FB/Threads Connect+publish when tokens exist (Development until App Review). LinkedIn personal + company pages, X, YouTube, extras: Live. TikTok draft default; Direct Post API-gated.
Not offered: WhatsApp, Snapchat.
Usage-priced, seats free on Connect
API customers meter publishes — not teammates who link accounts. Subscription tiers are on the pricing page.
Free
$0 / mo
50 deliveries · hard cap · Connect free
Starter
$29 / mo
1,000 included · $0.04 overage
Pro
$99 / mo
5,000 included · $0.025 overage
Checkout Coming soon. Start in the App or mint keys in the console meanwhile.
How we differ
Honest split — we sit next to both, not instead of pretending one is the other.
| Buffer | Ayrshare | VariantPost | |
|---|---|---|---|
| Who it’s for | Teams scheduling their own posts | Apps that need a posting API | Both — App for teams, API for builders |
| White-label Connect | No (their UI) | Yes | Yes — same pipe as the App |
| Calendar / compose | Yes | Not the product | App: week calendar, variants, deliveries |
| Metering | Seats + channels | API usage | Deliveries; Connect never taxed |
| Honesty | Mature scheduler | Mature API | Early. Meta still Development; checkout not Live |
We are not claiming feature-parity with either. We’re shipping the thinnest real version of both surfaces.
FAQ
Is this a Buffer clone or an Ayrshare clone?
Neither, exactly. The App is a Buffer-class surface for people and orgs. The API is an Ayrshare-class pipe other products call. Same adapters, two UIs.
Can I publish to Instagram / Facebook / Threads today?
Yes when tokens and API secrets exist — still in Meta Development until App Review. Test users work; public customers need Review.
Is TikTok live posting?
Default is draft_video (opens in TikTok). Direct Post is API-gated via TIKTOK_DIRECT_POST.
When can I subscribe?
Plans are posted (Free / Starter $29 / Pro $99). Stripe checkout is Coming soon. Use the App or console now; we’ll flip CTAs when /v1/billing/* is Live.
Do I pay per teammate who Connects an account?
No. Connect is free. Billing is on billed deliveries.
WhatsApp or Snapchat?
Not offered yet. Those return 422 network_not_in_plan.